The future development of tobacco packaging with t

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Future development of tobacco packaging after the entry into force of the control Convention

[Framework Convention on tobacco control It is the first international public health treaty with legal effect issued under the auspices of who and officially entered into force on February 27th, 2005. After the entry into force of the Convention, the contracting parties must strictly abide by the provisions of the document: increasing the price and tax of tobacco; Prohibition of tobacco advertising; Prohibit or restrict the sponsorship activities of tobacconists; The warning of "smoking is harmful to health" shall be marked on the cigarette box. In addition, the Convention prohibits the use of words such as "low tar", "light taste", "ultra light taste" or "soft" on cigarette packs, and also alternates the use of large, clear, eye-catching and clear health warnings on cigarette packs. The Framework Convention on tobacco control has entered into force, and Chinese tobacco enterprises have been unable to avoid it. However, the prohibition of tobacco advertising has made the brand promotion of cigarettes encounter unprecedented difficulties. Although the control agreement also imposes restrictions on tobacco packaging, it still has certain flexibility after all. Therefore, in the future cigarette brand promotion, tobacco enterprises will spend more human and financial resources on packaging, which will also be a new opportunity for tobacco packaging enterprises.]

packaging is one of the important means for enterprises to create profits. Cigarette packaging is no exception. It has three main functions: product protection, anti-counterfeiting, decoration and beautification, and product promotion. There is no good market without good packaging, which is already a marketing law. In recent years, China's cigarette packaging has made great progress. Some packaging has far exceeded the packaging level of some international famous brands, but there are also the following problems: first, some enterprises are too pursuing luxury packaging, and the packaging grade is getting higher and higher, resulting in a very large proportion of packaging materials in the product cost; Secondly, non degradable aluminum foil, gold and silver cardboard, mirror paper and other non environmental protection materials are increasingly used. These products are difficult to recycle and degrade after being discarded, resulting in environmental pollution and waste of resources; Thirdly, the use of these high-grade materials reduces the speed and efficiency of the packaging machine. With the continuous expansion of China's opening to the outside world after China's entry into WTO and the signing of the Framework Convention on tobacco control, the tobacco industry is facing many new opportunities, new challenges and new topics. In particular, the signing of the Convention will have a more far-reaching impact on cigarette packaging and put forward higher requirements for trademark design, printing technology, cigarette packaging materials and mechanical equipment. It is a realistic and urgent problem for cigarette manufacturers to improve cigarette packaging so that they can not only increase product competitiveness, but also comply with international trends and laws and regulations

I. cigarette packaging will become more rational

with the gradual improvement of China's market economy, people's consumption concept has also changed. Consumption is no longer blindly followed, but more practical. All cigarette manufacturers are aware of this. While pursuing exquisite and luxurious cigarette packaging, they also consider the relationship between packaging cost and internal quality. At present, the most obvious performance is the understanding of low-grade cigarettes. The consumer group of this kind of cigarettes pays more attention to the internal quality of products to meet the physiological needs of smoking, while the demand for external packaging is not harsh. In addition, its own profit is very small. How to reduce the packaging cost of this kind of cigarettes to improve the internal quality and increase the profit is the key consideration of cigarette factories. Since the cost of the carton is much higher than that of the outer transparent paper, the double transparent paper packaging method of removing the carton and directly packaging it outside the small cigarette packet with transparent paper caters to the purpose of reducing the packaging cost of the cigarette factory. The outer transparent paper generally adopts printing and non printing methods, and now the PVDC coating film is used most

pvdc coating film is a kind of PVDC lotion coated on BOPP film. It has the characteristics of high fragrance retention, strong wear resistance and high gloss. The chemical structure of PVDC is very different from that of BOPP. They cannot be heat sealed with each other. It is impossible to adhere to the BOPP film used in cigarette cases for the next impact test. The packaging effect is good. This technology has been very mature, and has been successfully used in many cigarette factories such as Liuzhou, Hefei and Wuhu, and has achieved remarkable economic benefits

as people consume more rationally, cigarette packaging will change accordingly. All kinds of new materials and technologies will be widely used to reduce the packaging cost and retain the beauty of the product. The saved cost can be used as the profit of the enterprise, and can also be used to improve the internal quality of cigarettes, so as to meet the consumption to a greater extent

Article 20 of the Cleaner Production Promotion Law of the people's Republic of China stipulates that the design of products and packaging materials should take into account their impact on human health and the environment in the life cycle, and give priority to the non-toxic, harmless, easy to degrade or easy to recycle schemes. Enterprises should reasonably package products to reduce the excessive use of packaging materials and the generation of packaging waste. Cigarette packaging is no exception. The use of new materials, new equipment and new technology will become more practical. Environmental protection has become the top priority of these topics

1. Development of printing base paper and lining paper

vacuum aluminum plating materials (divided into direct plating method and transfer method according to production process) as a new type of environmental protection materials, have been paid more and more attention and used by cigarette manufacturers. Characteristics of vacuum aluminized materials: firstly, it has clean texture, saves energy (the amount of aluminum is only 1/300 of that of composite paper), is easy to degrade and recycle, and can directly process anti-counterfeiting shading, which is suitable for gravure printing, offset printing, silk screen printing and other printing methods; Secondly, due to the thin aluminum layer, the plasticity and folding of vacuum aluminized (transferred) gold silver cardboard are similar to that of white cardboard, and the packaging efficiency is greatly improved. At present, among the 36 key enterprises, L6 cigarette factories in Shanghai, Yuxi, Changde and Hangzhou have used transfer gold, silver or laser card paper on some brands of cigarettes, and achieved good economic and social benefits

at present, most cigarette lining papers are made of composite aluminum (gold) foil, which has the same environmental protection problems as cigarette labels. Therefore, vacuum aluminized materials (direct plating) with environmental protection functions are emerging as cigarette lining papers. Anhui Wanhong Plastic Co., Ltd. has launched a new vacuum aluminized paper production line for the lining paper market, which is aimed at the development direction of cigarette lining paper

the export amount varies greatly each month.

it can be predicted that the general trend of cigarette package printing will be to replace the traditional composite materials with vacuum aluminized (transfer) materials. In addition, the development of straight aluminized paper as the lining paper is relatively slow due to production costs, but it will be gradually used in medium and high-grade cigarettes

2. Application of environment-friendly ink and flexographic printing technology in cigarette packet printing

the water-based ink with water as solvent and without chemical components is the only non-toxic ink approved by the American food and Drug Association in the current printing mode, and it is an ideal environment-friendly ink. After nearly ten years of development, the water-based ink system has solved the difficult problems such as difficult to use, the limitations of the substrate, corona treatment and surface tension. Now it has gradually matured and will become a new favorite in the printing market. Shanghai Tobacco's new panda and Honghe boutique 88 and 99 soft bags have adopted this technology, representing a trend of cigarette environmental protection technology

in addition, flexographic printing has been fully developed in the United States and Europe due to the use of water-based ink, non-toxic, pollution-free, short plate making cycle, high overprint accuracy, low price, low cost, environmental protection and other advantages, compared with the traditional offset printing and gravure printing of edbu. For example, flexographic printing in the United States accounts for 70% of soft package printing, 85% of label printing and 98% of carton printing. With the rationalization of cigarette packaging, the demand for environmental protection and the development of flexographic printing, more and more cigarette manufacturers will use flexographic printing cigarette packs

3. The fading of PVC and the lightweight of other cigarette films

at present, some domestic enterprises are still using PVC film to pack cigarettes due to the wrinkle resistance demand of soft box products (such products are generally offset printed). Some plasticizers containing benzene are added to the film in the production process, which has certain toxicity. Due to thermal decomposition of the film at a certain temperature, some chloride gas will be released into the environment, affecting the environment and human health. The density of PVC film is about 40% higher than that of BOPP film, and the cost is higher than that of BOPP of the same grade. Therefore, PVC as cigarette packaging film will fade out of the historical stage

as a plastic material, the smoke film can not be degraded by itself due to its stable chemical structure and performance. After being discarded, it forms white pollution and cannot be recycled. Therefore, at present, to reduce the pollution of the smoke film, we can only reduce its use. The high gloss 181xm cigarette packaging BOPP film developed by Yunnan Hongta Plastic Co., Ltd. (which has been used in Hongta Group in batches) and the 181zm BOPP cigarette film launched by Nanjing Zhongda film (Group) Co., Ltd. not only solve the technical difficulties of film rigidity, air tightness and transparency, but also make the packaging lighter and thinner, which not only reduces the cost, but also reduces the production of film waste from the source

III. the anti-counterfeiting function is more prominent and developing in the direction of easy identification.

at present, the anti-counterfeiting technologies used in cigarettes include: molded laser rainbow holography technology, anti-counterfeiting ink and anti-counterfeiting digital technology. In order to achieve better anti-counterfeiting effect, some enterprises have combined many advanced edbu processes, such as hemp sand, ice flower, bronzing and other means for trademarks. However, the use of these means is often accompanied by complex processes, It not only increases the cost, but also has a large deviation, resulting in differences in each batch or the same batch of trademarks, even if there are imitations, it is difficult to distinguish. Therefore, whether the anti-counterfeiting technology is ideal or not should be based on the easy identification or use of consumers and easy control of manufacturers, such as anti-counterfeiting digital technology, printing film positioning packaging technology, etc

IV. personalized packaging will attract people's attention

unconventional personalized packaging often has strong personality characteristics and visual impact, giving people, or even less than 5%, a refreshing feeling and stimulating purchasing desire. For example, 555 is packed in flat box; Panda tobacco, a new product of Shanghai tobacco, adopts a very rare rounded box type in China; Xinzheng, Henan Province, is the first to adopt a hygienic cigarette pack. The pack is opened from the side of the cigarette pack, avoiding the finger from touching the end of the filter tip and then touching the lips, reducing the spread of bacteria. It is a new, hygienic and fashionable cigarette pack

v. summary

cigarette packaging is developed on the basis of economic development, scientific and technological progress and the improvement of people's cultural living standards. Green packaging is the theme advocated by modern culture. As cigarette manufacturing enterprises, facing the strong invasion of foreign tobacco enterprises under the increasingly fierce market competition, they should change their ideas and play the card of cigarette packaging to create profits for enterprises. Apply new processes, new technologies and new materials to improve product grade, increase environmental protection performance, make cigarette packaging humanized, modernized and beautiful, coordinate with social and economic development, and strive to achieve win-win economic and social benefits

in addition, the competition in the whole cigarette package printing market is becoming more and more fierce. In order to maintain its advantages, Guangdong cigarette package printing enterprises, which used to occupy the leading position, must comply with the opportunities brought by the policy, seek innovation and change, and indeed be more international, environmentally friendly and advanced in cigarette package design, material selection and technology, and actively challenge the cigarette package printing industry

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