Cold thoughts on the construction of the hottest p

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Cold thinking in the heat of printing base construction

the construction of China's printing industry base is still in the initial stage. Only by adjusting measures to local conditions, actively exploring and trying to practice, can it play its due role as an industrial base

in recent years, with the rapid development of the national economy and the continuous improvement of people's living standards, the printing industry has developed rapidly, and the number of printing industry bases is increasing, which has become a highlight of the cultural industry. Recently, the opinions of the CPC Central Committee and the State Council on deepening the reform of the cultural system clearly pointed out: "we should vigorously improve the scale, intensification and specialization of the cultural industry. The guiding ideology for the development of China's printing industry in the eleventh five year plan put forward by the General Administration of publication also clearly requires:" optimize the printing industry structure, promote the appropriate concentration of the printing industry, and enhance the comprehensive competitiveness. " As an important urban cultural industry, the printing industry should continue to maintain a healthy and rapid development trend, smoothly embark on the road of large-scale, intensive and professional development, and make greater contributions to China's economic and cultural construction. How to build a good printing industry base and give more effective play to the positive role of the printing industry base is undoubtedly a major topic that needs to be studied at present

existing problems

the development of China's economy and society has provided an unprecedented development space for the printing industry. In recent years, the printing industry has developed rapidly, and the national printing industry has greatly improved in both quantity and quality. Yu Yongzhan, deputy director of the General Administration of publishing, pointed out at the 8th world printing and Communication Forum: since the 7th world printing conference and China's accession to the WTO, China's printing industry has continued to grow at an average annual rate of 15%. In 2004, the national printing GDP was about 260 billion yuan, accounting for about 2% of China's GDP. In order to promote the rapid growth of GDP and find new economic growth points, many local governments have turned their perspectives to the printing industry. For example, Beijing, Shanghai, Tianjin, Guangdong, Zhejiang, Jiangsu and other places have listed the printing industry as an urban industry and vigorously developed it. Many local governments have taken strong measures to expand investment and give full play to the overall scale advantage to drive the rapid development of local industries Open up various professional industrial parks. As a result, a large number of printing industry bases have been born, such as the China packaging and printing base in Zhongshan, Guangdong Province, the northern China plastic printing base in Xiong County, Hebei Province, and the international packaging and printing city in Shanghai. It should be said that the emergence of these industrial bases is the inevitable development of China's printing industry

however, in this wave of building a printing industry base, there are also some problems

1. Lack of planning and blindly start. As a processing industry, the development speed and level of printing industry are closely related to the economic development of a region. The construction of industrial base must be fully demonstrated and scientifically planned. Judging from the printing industry bases that have been built in China in recent years, some do not fully evaluate the local economic development and lack the printing industry base. 10. Batch experiments: after setting the same parameters for one experiment, one batch of samples can be completed in sequence; It is common for Geoscience 3 to focus on improving the level of green development and blindly start construction. In order to complete the task of attracting investment, some places began land requisition, demolition and large-scale construction only with the words of local leaders when building the base. As a result, farmland was occupied, roads were built, but printing enterprises were not attracted. In some places, when building the base, only a small number of original printing enterprises were concentrated in form, and the enterprises in the park not only produced according to their original business and business model Moreover, they need to re invest in the construction of water and electricity, sewage, raw materials and other supporting facilities, which increases the cost of enterprises in a disguised form, and the sustainable development of enterprises is hopeless; When building bases, some places gathered some similar enterprises scattered in different regions through administrative means. Due to the lack of reasonable guidance from the government, they blindly introduced machinery and equipment, which failed to form a strong alliance in business, but brought about vicious competition with each other, which eventually led to a serious decline in printing wages, serious damage to industry profits, and hindered the healthy development of enterprises

2. One sided pursuit of "large and comprehensive". The scale of industrial base construction must adapt to the level of local economic and social development in order to play its due role. Judging from the construction of printing industry bases in various parts of China in recent years, there is a lack of a scientific concept of development. In order to show their great efforts, the phenomenon of one-sided pursuit of large and comprehensive parks does exist in some places. Among the existing printing industrial bases in China, Shandong Weihai Printing Industrial Park, which was planned and constructed earlier, covers an area of 400 mu, Shanghai international printing and packaging city covers an area of 600 mu in the first phase, Shenyang Packaging and printing base covers an area of 1300 mu, Beijing el~, located in Shunyi District of Beijing, and the first phase development land of J Industrial Park has reached 2000 mu; The Changsha printing industrial park planned and constructed recently covers an area of 1000 mu, the development land of Kunming printing and packaging base covers an area of 2000 mu, the Chongqing International Packaging City covers an area of 3000 mu, and the Beijing packaging and printing industry demonstration base located in Tongzhou District of Beijing covers an area of as much as 10 square kilometers. This kind of land is often occupied by hundreds of thousands of mu, and most of the land is the consequence of being surrounded but not built, which will inevitably lead to a waste of a large number of valuable land resources in the country, It is inconsistent with the implementation of the scientific concept of development. Among the existing printing industry bases in China, there are relatively few parks with prominent characteristics. To build the so-called all-round Park, it often integrates scientific research and teaching, commercial trade, production and processing, warehousing and logistics, and life and residence in the park. The result is that there are too few enterprises in the eight parks, the number of printing industry production and processing is not large, and other supporting functional areas are basically useless, which is contrary to the spirit of building an energy-saving society

3. Unrealistic and "a lot of wind". The construction of printing industry base should proceed from reality and act according to our ability, so as to do a good job. In recent years, the construction of China's printing industry base has an unrealistic "one wind" phenomenon. In some places, the level of economic development is not high, the local population is not large, and most of them are rural people with relatively low consumption levels. Printing enterprises are in a low-grade development situation, and the development space of the printing industry is limited. In order to pursue political achievements, the local government blindly followed the trend of building the park, resulting in immeasurable economic losses to the local. There are also some places that have printing industrial parks in the same Prefecture and city. For the interests of their own administrative areas, they also rush to build printing industrial parks of the same type, resulting in repeated construction, repeated investment and oversupply

basic principles of construction

there are various problems in the construction of printing industrial bases, and the problems in each industrial base are different, so the solutions cannot be the same. However, there are some common principles for the construction of ql~, J industrial bases

1. The principle of combining government promotion with market-oriented operation. As a special industry, the printing industry not only shoulders the important task of developing the industry, but also shoulders the mission of inheriting civilization. Therefore, the construction of printing industry base should not only introduce the market competition mechanism, but also have the administrative promotion of governments at all levels. The "Eleventh Five Year Plan" for the development of the printing industry drafted by the General Administration of publication clearly stated: "we should give full play to the fundamental role of the market in the allocation of printing resources, adhere to the combination of government guidance and market mechanisms, implement an unbalanced development strategy according to the different resource advantages of various regions, promote the concentration of the printing industry, and enhance the comprehensive competitiveness of science, industry and trade." Taking Chengdu as an example, in the process of building "Chengdu, China western printing industry base", great attention is paid to giving play to the leading role of the government. In October 2004, the Chengdu municipal Party committee and the Chengdu municipal government identified "building a Western printing base and promoting the development of the printing industry" as the key advantage project of the publishing industry in the implementation opinions on accelerating the reform of the cultural system and the development of the cultural industry; In February of the same year, the planning plan of "Chengdu, China western printing industry base" was submitted to the Chengdu leading group for cultural system reform and cultural industry development for approval, creating very favorable external conditions for the smooth start of the construction of the base

at the same time, in order to speed up the construction of the base, on the one hand, the functional departments of the municipal and district governments will come forward to guide the local strong printing enterprises to enter the base and assist in the implementation of the key investment projects of the base; on the other hand, market-oriented operation will be adopted to guide the powerful investors who are willing to engage in the printing industry to enter the base for development. In 2004, in addition to five large printing enterprises in Sichuan, non printing enterprises such as Sichuan Yinguang Logistics Co., Ltd. and Chengdu torch company also invested in the construction of "printing logistics distribution center" and "printing design and talent training center" respectively

2. The principle of combining overall planning and step-by-step implementation. The industrial base is not only a long-term platform for the development of the industry, but also the source power of the agglomeration effect of the industry. Therefore, in order to effectively promote the construction of the printing industry base, we should not only carry out scientific planning, but also pay attention to the step-by-step organization and implementation. Taking Chengdu as an example, during the construction of "Chengdu, China western printing industry base", after nearly two years of early market research and repeated comparison and demonstration, the planning scheme of "Chengdu, China western printing industry base" was formulated according to the industrial chain. In the planning party 4, the guiding ideology for the development of the base, the planning and construction standards of the base, and Four centers of the base " (large comprehensive printing center, characteristic packaging and decoration printing center, printing design and talent training center, printing logistics distribution center J, and the development prospect of the base. The construction of the base was started at the end of 2004 and is planned to be implemented in five years in stages. At present, the large comprehensive printing center of the base has begun to take shape, including Chengdu Borui printing company, Sichuan Xinhua color printing company, Sichuan newspaper printing center, and Chengdu newspaper industry Five strong printing enterprises in Chengdu and Sichuan Province, including the printing center and overseas Chinese phoenix printing company, have settled in the center. "Sichuan printing logistics distribution center" was put into use in 2006, and the other two centers are advancing according to the plan. " Chengdu, China western printing industry base has begun to play the role of taking the base as the center, radiating and driving the printing industry chain of Chengdu and even the whole western region, and shaping the printing brand of Chengdu

3. The principle of combining overall promotion with highlighting characteristics. Due to China's vast territory and great differences in the level of economic development, the construction of the printing industry base should not only pay attention to the overall promotion of the printing industry, but also highlight the regional characteristics of different regions. The "several opinions on deepening the reform of the cultural system" issued by the CPC Central Committee and the State Council clearly states: "support small and medium-sized cultural units to develop in a specialized, refined, special and new direction, and form a dynamic and advantageous industrial cluster." In the process of building the base, Chengdu pays attention to the overall driving effect of enterprises in the base. Through the government to give land price subsidies, tax

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